Fiesta Broadway

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Fiesta Broadway is the largest Cinco de Mayo celebration in the United States and brings together thousands of Latinos every year. They had to pause due to the pandemic and decided to work with us for the big comeback in 2024..


The challenge was to revitalize the event’s image and update its website to reflect the changes and new experiences planned for the audience, thus attracting people who had previously enjoyed previous editions and connecting with new generations.


The design and marketing teams joined forces to update the style of this grand event and reflect the sense of family unity, nostalgia, and solidarity that has always characterized the Latino community in the USA.


The result was the perfect landing page according to the needs of the event and the target audience, as well as a fresh rebranding aligned with the brand’s objectives.