ESStabroek Market
We take great pride in being part of digital innovation in all its forms. An outstanding example is Stabroek Market, the first marketplace in Guyana—a project that not only disrupted the market but also provided visibility to local products for the Guyanese diaspora worldwide.
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The Challenge
The task was to create a unique marketplace that didn’t exist in the region, design a brand identity that reflected the diversity and richness of Guyana, and integrate with payment gateways like Stripe and Paypal to facilitate transactions.
The Solution
With a focus on usability and aesthetics, we developed Stabroek Travel, a marketplace that showcases and facilitates the sale of local products. We created a brand identity, including logo design, color scheme, and more, that captures the vibrant essence of Guyana. Integrating Stripe and Paypal has allowed users to make secure and seamless transactions. Additionally, we developed a mobile application to provide users with the freedom to view and purchase products in a more agile manner, with a unique responsive user experience.
The Results
Since its launch at an expo last year, Stabroek Market has made a significant impact. Today, the site boasts more than 70 stores and has been recognized for its innovative nature and its contribution to global exposure.
Conclusion
The Stabroek Market project is a testament to our commitment to driving innovation and contributing to local development through digital solutions. We are proud to have helped Stabroek Travel become a leading figure in digital commerce for Guyana.